"The Gold Coast emerged from the ashes of the Great Chicago Fire thanks to Potter Palmer, a millionaire who transformed this neighborhood into one of the city’s wealthiest. At the turn of the century, this prestigious waterfront location was reserved for the whos-who of Chicago. Today, not much has changed. Some of the city’s most affluent call the Gold Coast their home. Flanked by historic residencies, including the original Playboy Mansion, these streets are popular amongst photographers and architecture aficionados. The social dining scene on the Gold Coast also never fails to draw a crowd, whether it be at the 3 Arts Club Cafe or Luxbar. For luxury shopping, the area just below Division Street is a haven for high-end picks. The likes of Chanel, Emporio Armani, and Christian Louboutin command a loyal crowd of Chicago’s most fashion-savvy, willing to spend on the season’s latest must-haves.