Take a stroll down Duane Street or sit outside at a café on Greenwich Street and you may never leave Tribeca. Full of beautiful pre-war buildings, cobble stone streets, scores of upscale restaurants, and high-end boutiques, the area exudes class and charm. Just south of SoHo and the West Village, the area is popular among young, affluent families who are looking to (very) slightly escape from the city’s hustle and bustle. As a general rule of thumb, the area northwest of Reade and West Broadway is considered “higher end” and southeast of there more "mass market". However, as the neighboring Battery Park continues to develop, a slew of new, upscale establishments have opened up between Greenwich and West Street, making the area even more desirable.