Founded 2014 by Vicki and Rich Fulop, Brooklinen is known for high-quality and affordable luxury bedding. Uppercase has been working with the team since day one. We've partnered together on every store that Brooklinen has opened for customers to touch and feel the bedding and foster a tactile connection with the brand. Physical stores have helped Brooklinen increase brand visibility and broaden its customer base and market presence. The in-store interactions have enabled Brooklinen to directly engage and grow the brand-customer relationship. Brooklinen creates a seamless shopping experience, catering to diverse customer preferences and shopping behaviors. Retail spaces allow Brooklinen to display its entire product range, ensuring all items receive attention, including those that might go unnoticed online. Uppercase continues to secure best-in-class real estate locations for Brooklinen to power its continued retail expansion.