Vitaly is a contemporary fashion brand known for urban-inspired designs. Founded in 2011 by Shane Vitaly Foran, the brand has gained popularity for its unique jewelry and clothing collections. Vitaly's aesthetic is characterized by clean lines, geometric shapes, and a focus on simplicity, making it a favorite among fashion-forward consumers seeking a modern and edgy style. Vitaly initially gained a strong online following. Over the years, the brand has expanded its retail presence with a flagship in Toronto. Uppercase partnered with Vitaly to build on the concept and open their first-ever store in the US. Vitaly's retail presence reflects its commitment to providing a tactile shopping experience while staying true to its design principles. Through carefully curated store environments and a consistent online presence, Vitaly has successfully blended digital and physical retail to cater to a diverse and fashion-conscious audience.